WWE Hall of Famer Jeff Jarrett has a fascinating history with the industry. The 54-year-old has wrestled for several top promotions globally and was present through different eras of the industry. He has witnessed the evolution of the industry through his own eyes.
Jarrett was recently a welcomed guest on The Ringer podcast, where he talked about the industry and voiced his experience in the wrestling business. He believes that the current state of the industry doesn’t sell individual names but the collective brand instead:
“Talent has less leverage, less leverage than ever,” “And the reason being, the brands are what is selling. It’s no one individual that says, ‘oh my God, if he’s not on the show next week, or next month, or the next year, what are we going to do?’ Those days, you look at a Hulk Hogan, you look at a Ric Flair, you look at Stone Cold, The Rock, those were — they rose above the brand at times during their career. But it’s like, what makes a number one hit? Is it the song or is it the singer? You can’t have a number one without both.”
Jarrett on what are currently the biggest challenges for AEW and WWE:
“So, nowadays you’ve got to have the marketing, you’ve got to have an algorithm, and everything that goes with that. But talent, that is, to me as a — I’ll put on my executive producer hat. The, not just the creative team, but the Vince, the Tony Khan. I think one of their biggest challenges now today is, you’ve got 42 minutes in an hour, and so you’ve got 100 guys on the roster. How in the world are you going to figure out who gets what time and who gets how much? Because it does come down to that.”
It seems Jarrett wants Vince McMahon and Tony Khan to figure out how to market the brand and also be able to focus on individual development at the same time. He certainly isn’t a fan of overloading rosters.