WWE will be present at Super Bowl LVI tomorrow night, with two commercials showing on Peacock to promote WrestleMania. The advertisements, according to Dave Meltzer, are from NBCUniversal and were not paid for by WWE.
After the 1999 Super Bowl ad, Vince McMahon felt it was waste of money, and he decided not to run Super Bowl ads again, according to Meltzer. This year’s Super Bowl ad rates are at an all-time high.
This year, NBC’s asking price for a Super Bowl commercial is $6.5 million for 30-second spot, up from $5.5 million in 2021. Meltzer said that it’s Peacock commercial, not a WWE commercial. WrestleMania will be featured in the Peacock commercial. Meltzer pointed out on Wrestling Observer Radio:
“Vince has said publicly and he has said to me that it was a waste of money. That’s why they never did it again. At the time everybody talked about it but for what their company is — a Super Bowl commercial for some things would work. A Super Bowl commercial for Peacock makes sense…”
There will be a 30-second spot during the pre-game and a 15-second spot during the game, according to Brandon Thurston. This year’s big game will see Los Angeles Rams and Cincinnati Bengals face off against each other inside SoFi Stadium in Inglewood, California.
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