WWE has been working on building its next generation of in-ring superstars. NXT was completely re-branded and the focus was placed on recruiting young, athletic people who can someday headline WrestleMania. Their efforts have kept the folks at the United States Patent and Trademark Office extremely busy lately.
New wrestlers have been popping up on NXT broadcasts in huge numbers. WWE has initiated a collegiate NIL program designed to bring in top young athletes. The company continues to trim the fat as fresher faces prepare to become TV-ready.
WWE recently filed five more trademarks for new superstar ring names. Two of them were recently revealed to belong to some of the latest signees. Jaylen Williams, a basketball alumni from Penn State, will go by Raelyn Divine. Fitness instructor and model Faith Jefferies has been given the name Nikkita Lyons.
The other names listed in the most recent batch of filings are Javier Bernal, Bryson Montana, and Jakara Jackson. These were all standard filings. The description of the names’ potential use is the same as ever.
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment”
WWE has ramped up their recruitment of talent from outside of wrestling. They’re hoping some of the newly created characters stick. Cynical fans will trash the new stars online, but the company believes they’re making a major investment in their future.
What do you think of the latest batch of WWE superstar ring names? Let us know in the comments!