Impact Wrestling has been working hard to improve the reputation of the company left behind by the previous owner, Dixie Carter. They completely rebranded, dropping the TNA name. The show was moved to the AXS cable network, which reaches more homes than some of their previous stops.
Unfortunately, the bleeding continues for the promotion. Wrestlenomics has reported that the November 25, 2021 edition of Impact drew only 48,000 viewers. That’s a significant drop from the previous show, which was watched by 129,000.
In the key 18-49 demographic, the show pulled in a paltry 0.01 rating. That equates to about 13,000 viewers. It’s also the demographic that advertisers want to reach.
Impact went against the Thursday night NFL game between the Buffalo Bills and New Orleans Saints. That game was watched by 19.4 million, many in the coveted demo. It certainly didn’t help Impact this week.
Impact continues to try and find a niche in a crowded market for pro wrestling. The most recent episode revolved on the relaunch of Wrestle House. The reality-like segment started last summer and features a variety of Impact wrestlers living together. So far, interest seems tepid at best.
Impact Wrestling is building up to their Hard to Kill pay-per-view, which takes place on January 8 in Dallas, Texas. Mickie James is set to defend the Knockouts title against Deonna Purrazzo. The first ever women’s Ultimate X match is also slated for the event.
What do you think Impact Wrestling can do to get more eyes on their product? Let us know in the comments!