WWE likes to own any name that they can. Vince McMahon’s company apparently had intentions to use “The Collective,” so they filed a trademark. The problem is that Game Changer Wrestling already uses that name. This created a conflict and WWE has now backed down.
According to PW Insider, WWE has now given up on trying to trademark The Collective. GCW has ran two Collective events, a multi-day event consisting of many different indie shows.
The trademark had raised the eyebrow of many on the independent scene as Game Changer Wrestling has used the Collective as the title of their annual multi-promotion events over WrestleMania weekend.
WWE applied for a trademark on The Collective in December, 2020. This was a bit too late, because GCW had already ran a Collective event.
It is unclear what WWE wanted to do with The Collective, but they will not be able to follow through with those plans. It is actually rare that WWE gives up a filing like this. GCW has been running Collective events since 2020.
What’s your take on how WWE would have used The Collective name? Sound off in the comments!