WWE has used many slogans throughout the years and they’ve used “Then, Now, Forever,” for a while. They want to make sure that nobody treads on their new intellectual property.
According to Heel By Nature, WWE registered a new trademark on April 9th that was entered into the database on April 13th for “Then Now Forever Together.” They have filed multiple trademarks for this phrase.
It is reported that WWE filed four trademarks for “Then Now Forever Together.” This includes different international and domestic filings.
WWE has filed multiple trademarks for the term “Then Now Forever Together.” It is interesting that they’ve used the phrase “Then Now Together Forever,” so the filing swaps the last two words.
This new tagline was debuted during WrestleMania weekend as it brings a theme of unity to the beginning of the company’s broadcasts. We’ll have to see how long the company continues with this new catchphrase, but they have registered enough copyrights to secure it.