WWE is always on a mission to lock down trademarks for names, events, and whatever else they want to secure. That is getting a bit difficult, especially if they don’t have written consent from the Superstar in question.
According to Heel By Nature, WWE has been denied an effort to trademark Dean Ambrose. Even though Jon Moxley is in AEW now, WWE still wanted to make sure that they had the name locked down.
In October 2020, WWE filed an application to trademark the name. They received word on March 10th that they fill not be able to execute the filing without written consent from Jonathan Good, aka Jon Moxley, fka Dean Ambrose.
Since Jon Moxley is a “living individual,” they need his John Hancock. The office will require that consent before moving forward with WWE’s trademark on the Dean Ambrose name.
If WWE does not provide this information, then the trademark filing could be refused. We will continue monitoring this ongoing situation. WWE has six months to respond to the issue at hand, or the application for trademarking Dean Ambrose’s name will be abandoned.