WWE owns their Superstars’ names, and they want to make it official every chance they can. They recently locked down five more names for Superstars from the NXXT UK brand.
According to PW Insider, WWE locked down names for Kay Lee Ray, A-Kid, Amale, Amir Jordan, and Aoife Valkyrie. The mass filing took place on October 1st.
The trademarks are registered for the typical uses that most WWE Superstar names are registered for. Those include:
Goods & Services listed as “Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
WWE brought the NXT UK brand back to television recently. They locked down the BT Sport arena to film new episodes. The show looks great as Shawn Michaels directs the event remotely from Orlando. Now the company has a few more Superstar names officially under their umbrella.