WWE is going through a bit of a rough patch, and unless they can correct their problems this will snowball into even more issues to come.
LightShed recently ran a piece where they can not recommend the purchase of WWE stock. They have assigned the company a neutral rating.
It was stated that “there are still simply too many critical questions surrounding the company for us to recommend the stock.” The ratings were not exceptionally high, but the COVID-19 pandemic made things worse. The firing of Paul Heyman created even more uneasiness in recommending the company’s stock due to their plummeting viewership.
With all this in mind, another recent ratings dive for Raw and SmackDown gives us trepidation, especially following the ousting of Paul Heyman, the head of Raw creative. With so little fresh content, let alone sports/live content, we have been surprised WWE ratings have not improved.
It was said that they are “open to once again recommending” the purchase of WWE stock, but they need to see improvement in the ratings and content. There is also doubt concerning “traditional cable networks, including the current partners’ willingness to pay higher prices in the next round of negotiations.”
As of right now, LightShed no longer recommends the purchase of WWE stock which is something they’ve done for several years. The company needs to pull up their television viewership and fix issues with their content before much of anything else will improve.
Ringside News exclusively reported that FOX and USA Network are growing impatient with the viewership. This is a far cry from the previous idea that they are willing to wait for crowds to return to arenas.