WWE owns a lot of property and they probably wish that Bash At The Beach was one of the many trademarks they kept. Now AEW is using it and they apparently have a problem.
During Wrestling Observer Radio, Dave Meltzer noted that following AEW Dynamite this week The Elite came to the ring. They made a comment about how they’re getting sued over using the Bash At The Beach name, but this did not stop them at all.
“By the way at the end of the show, long after everything’s over they came out and they talked about Bash At The Beach and basically said — so I don’t know what’s happened — but they basically said I think we’re getting sued for calling the show Bash At The Beach. So I’m sure there’s a reason they said that. I don’t know if there were some threats or what, but they still called the show Bash At The Beach and next week is going to be Bash On The Beach, but they’re still gonna call it Bash At The Beach Week II.”
WWE did try to block Cody Rhodes from applying for a trademark on Bash At The Beach. The reasoning WWE used was that it was too similar to “The Bash” which is a name they own. “The Bash” is short for “The Great American Bash” which is not Bash At The Beach. In addition, WWE hasn’t held a “The Bash” event sine 2010. In 2012 WWE held a “SuperSmackDown LIVE: The Great American Bash” during a July Super SmackDown show.
Meltzer noted that AEW is continuing on with using Bash At The Beach. “In the wrestling business those would be far from the only legal threats that they’ve gotten over things that they continue to do.”
We’ll keep a close eye on this situation, but WWE might not be too happy with All Elite Wrestling using Bash At The Beach.