WWE Locks Down Several Top Superstar Names

WWE likes to own any name that they feature on television. This helps them merchandise things much easier. Now the company has laid down some trademarks on top Superstars including Brock Lesnar and his Advocate.

On January 7th WWE filed a copyright on Lesnar and Paul Heyman’s names. They also locked down the names for Bobby Lashley, The Usos, Mojo Rawley, Lio Rush, AOP, Kane, and Kayden Carter.

These filings are all for use in the realm of “Entertainment services, namely, wrestling exhibitions and performances.”

It makes sense to lock down all of those names. One would think that WWE already had them secured since a lot of those Superstars have been around for a while.

Carter’s name was recently changed from Lacey Lane so it stands to reason if WWE hadn’t gotten around to filing a trademark on her new persona yet.