WWE announced the next NXT TakeOver special and it is on a Sunday. February 16th in Portland, Oregon will be a big night. Some fans thought this was interesting, but the company has their reasons for this strategy.
During Wrestling Observer Radio, Dave Meltzer discussed WWE’s reasoning for booking their next TakeOver specials on Sundays. This is meant to be a test to see if they can capture a wider audience with those shows.
“I think the new thing is that they want all the big shows on Sunday to avoid the Saturday boxing and whatever competition there is. I think that they have found or there is a belief that the viewership on the Network has been traditionally much stronger on Sundays than Saturdays and of course, there’s a reason for that.”
“Essentially, this is a test that they’re doing with the TakeOver UK show and for this show where it’s like we’re gonna see if more people watch these TakeOvers on Sunday and if it works that way then Sunday will be, you know, the night.”
We’ll have to wait and see how things turn out. NXT TakeOver events on a Sunday might take a little time to get used to, but at least they’re staying out of the way of other Saturday competition.
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