During today’s installment of Wrestling Observer Radio, Dave Meltzer discussed reports of WWE making all their pay-per-view events dual-branded after WrestleMania, with the first show being Backlash. Here are a few notes that Meltzer discussed regarding the change:

* WWE’s official word regarding the reports is that an “announcement is coming soon.”

* One of the reasons WWE is making the change to dual branded shows is because the advances for several single branded pay-per-view events haven’t been strong. The feeling is with more top guys on the show, the easier it will be to push ticket sales.

* When they tried to cut back on the number of pay-per-view events, it caused some storylines to be extended longer than what they needed to be. There were some points where it would be nearly two months before a storyline could have it’s pay-per-view blow-off match. This made it more difficult to book for weekly television.

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* One of the downsides to switching to dual brand shows is that far less guys from each brand will be appearing at pay-per-view events. Basically, they won’t be trying to book everyone on the card.

* There is speculation that they could extend all the pay-per-view events to four hours long. The reason they would do this is so that they can have a good number of matches. Three hours doesn’t leave much room for that on dual branded shows.

* Instead of having just six or seven matches, they will have to eight — four from each brand and they will probably be slightly shorter matches if they don’t extend to four hours.

What are your thoughts of WWE making all the pay-per-view events dual branded shows? Sound off in the comment section below…

Steve Carrier

Steve is the Founder of RingsideNews. He has been writing about professional wrestling since 1996. He first got into website development at the time and has been focusing on bringing his readers the best professional wrestling news at it's highest quality.

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