During the latest installment of Wrestling Observer Radio, Dave Meltzer discussed WWE advertising Daniel Bryan as a special guest referee for the SmackDown Live event on December 26th from the Allstate Arena in Chicago IL.
According the Meltzer, WWE is advertising Bryan because it’s been difficult as of late to push ticket sales in markets the feature double events. With RAW being taped at the same arena the night before, ticket sales may not be as strong the next night for SmackDown.
Meltzer believes that WWE could also be trying to capitalize on that market by placing Bryan as the special the guest referee with the idea that fans will “speculate” that Bryan will somehow be involved in some sort of shenanigans in the match. This will likely not happen because Bryan hasn’t been cleared and he’s considered “hands off” until he is (which may never happen under WWE’s watch).