WWE Selling John Cena’s Heel Turn Gear for $75,000 at WrestleMania Week

John Cena shocked the wrestling world at WWE Elimination Chamber with his first full-blown heel turn—laying out Cody Rhodes and aligning himself with The Rock and Travis Scott. Now, WWE is cashing in on that jaw-dropping moment in the most Cena way possible.

As part of WWE World at WrestleMania Week in Las Vegas, fans can now purchase the exact gear Cena wore during that infamous heel turn. But if you’re looking to own a piece of WWE history, you better have deep pockets—because the price tag is a staggering $75,000.

Yes, for $75K, you can walk away with the same gear Cena wore when he smashed Cody Rhodes in the face and left him bloodied on the mat in Toronto. The look marked the end of Cena’s decades-long babyface run and the beginning of a new, darker chapter.

The WWE Superstore inside WWE World is already a spectacle on its own—featuring throwback shirts, a “Thank You Cena” wall covered in fan messages, and even a life-sized BigShots Cena doll. But nothing is drawing more attention than the premium-priced heel turn outfit.

Meanwhile, Cena is set to appear on the April 18 edition of Friday Night SmackDown, the final episode before WrestleMania 41. With his shocking turn still fresh, all eyes will be on what Cena has to say—or do—next.