WWE’s plans for AAA apparently stretch far beyond what’s happening inside the ring. A new backstage update suggests the company is preparing a major merchandise and licensing push that could put AAA stars in front of fans in a lot more places over the next year.
According to WrestleVotes Radio on Fightful Select, WWE has several licensing agreements involving the AAA brand that have either already begun rolling out or are expected to launch in the near future.
Some of those products have already been announced. AAA-branded merchandise is on the way through the QuBee fidget toy line and Big Shots collectibles, marking the first wave of products following WWE’s acquisition of the promotion.
The expansion reportedly won’t stop there. WrestleVotes says AAA talent is expected to be included in upcoming Topps trading card sets and receive their own Funko Pop figures as WWE continues growing the brand outside of wrestling events.
Fans who play WWE’s video games could also see AAA stars joining the roster sooner rather than later. According to the report, wrestlers from the promotion are currently expected to be included in the next WWE 2K game, which is slated for release in 2027.
The merchandise push comes as reports continue to suggest AAA could also secure a new television deal beginning in 2027. Between increased crossover events, potential TV expansion and a growing lineup of licensed products, WWE will be investing heavily in making AAA a much bigger part of its global business.
What do you think WWE’s next big move with AAA should be? Let us know your thoughts in the comments below.
