Ric Flair Joins T-Pain, Flavor Flav, and Bryce Hall as Team Owner in $10M Global Gaming League Launch

Ric Flair just added a new title to his legendary resume—team owner. The 16-time world champion is officially part of the Global Gaming League (GGL), a brand-new celebrity-owned gaming league that just raised $10 million in funding. The project aims to flip the gaming industry on its head, and Flair is teaming up with big names like T-Pain, Flavor Flav, and Bryce Hall to make it happen.

The GGL isn’t trying to be another esports league. Instead, it’s an entertainment powerhouse that brings together pro gamers, influencers, athletes, actors, and musicians in live competitions that blend gaming with music, sports, fashion, and culture.

“There are over 3 billion gamers around the world,” said Clinton Sparks, Grammy-nominated producer and CEO of GGL. “But there’s still no centralized platform that gives everyday players the spotlight—while authentically connecting brands, celebrities, and competition in a way that’s truly entertaining. That’s where GGL comes in.”

The concept? Think Super Bowl meets Coachella meets Comic-Con—except it’s all happening around a gaming controller. The league is built around celebrity-owned teams, each made up of four players competing in a wide range of games, from shooters to retro classics. And yes, fans can apply to be drafted.

T-Pain, who also serves as the GGL Director of Strategy, said it best: “Everybody games. 67% of people between the ages of 5 and 90 game in some form… more people watch video gaming than any sport (short of the NFL).”

The GGL’s state-of-the-art arena, The Campus powered by Vū, is set in Las Vegas and features a massive 43,000 square foot facility with the second-largest wrap-around digital screen in the Western U.S. (just behind the Sphere). It’s designed for major events, studio productions, and VIP experiences—all centered around gaming.

Ric Flair’s involvement is part of a major celebrity push. GGL plans to announce more owners soon, pulling talent from across entertainment, sports, and social media. But Flair, known for his “Wooooo!” and larger-than-life energy, fits the bill perfectly.

Beyond the arena, GGL is also launching an educational platform called the GGL Academy, built to mentor and train future gaming talent. With partnerships already lined up at NYU, Syracuse, and UNLV, the goal is to give Gen Z a path into careers in gaming, entertainment, and tech.

“Gaming is a blue ocean opportunity for brands, investors, and new business,” said Solyco Capital’s John Garcia, who led the $10 million round. “Gamers don’t just play—they influence. They watch, buy, and move culture.”

From ring legends like Ric Flair to TikTok stars and hip hop icons, the Global Gaming League is turning gaming into the next entertainment superpower.