Ric Flair Expands Liquor Empire with New Flair Spirits Line

Ric Flair isn’t slowing down when it comes to business—he’s only speeding up.

On May 23, 2025, The Nature Boy took to Twitter to announce his next major venture: the launch of Flair Spirits, a full line of premium liquors featuring vodka, gin, tequila, bourbon, and a limited edition whiskey aptly named “Woosky.” Posting a promotional graphic with all the details, Flair wrote, “Flair Spirits! Coming Soon! WOOOOO!”—complete with drink and celebration emojis. The new line includes:

• Flair Vodka – Distilled five times, gluten-free, made from corn, and bottled at 81 proof.
• Flair Gin – A smooth dry gin infused with five botanicals, also 81 proof and gluten-free.
• Flair Tequila – Made from 100% agave Azul, distilled in Mexico.
• Flair Bourbon – Aged 8 years in charred American oak, 100 proof with a mash bill featuring corn, rye, and barley.
• Woosky – A collector’s bottle of straight bourbon whiskey, bottled at 90 proof and set apart by its small-batch recipe of 88% corn and 12% malted barley.

Each product is proudly labeled an “Official Ric Flair Certified Product,” reinforcing the wrestling legend’s personal touch across the entire brand.

Flair is no stranger to the beverage industry—his “Wooo Energy” drinks have already carved out a space for themselves. But this new move into spirits shows he’s targeting a more refined crowd, likely mixing nostalgia with top-shelf craftsmanship.

Whether Flair’s latest venture takes off remains to be seen, but with a brand built on charisma and catchphrases, he’s betting fans will raise a glass and shout “WOOOOO!” right along with him.