WWE isn’t loading up the United States with WrestleMania 43 events just to give fans something to do.
According to Bryan Alvarez, the company’s strategy is much bigger than that. With WrestleMania 43 taking place in Riyadh, WWE wants to establish a strong presence across the United States before rival promotions can capitalize on the biggest weekend in wrestling.
Speaking on Wrestling Observer Live, Alvarez revealed that WWE’s plan is to get ahead of the competition by staging official WrestleMania watch parties in major markets throughout the country.
“I’ve been told that their idea is to do watch parties around the United States in major markets. So they’re trying to get a jump on this whole AEW and everyone else that’s gonna want to do something during WrestleMania 43 weekend.”
According to Alvarez, WWE isn’t stopping with New York either. The company is targeting several of its biggest markets as it looks to recreate the atmosphere WrestleMania traditionally brings to the United States.
“The cities I was told were New York, L.A., Dallas, and Orlando. It’s like 1985 again—it’s a closed circuit. You can buy a ticket, watch WrestleMania, and get some matches.”
Before pay-per-view became commonplace, fans packed arenas and theaters across North America to watch WrestleMania together on giant screens while also enjoying live matches. Alvarez says WWE is now looking to revive that concept as WrestleMania heads overseas.
“That is their plan: to have an American presence over WrestleMania weekend.”
The report helps explain why WWE recently announced that NXT Stand & Deliver, AAA Eternal Glory, and official WrestleMania 43 watch parties will all take place at the Infosys Theater at Madison Square Garden. Rather than making New York a one-off destination, the company is using it as the first piece of a broader strategy designed to keep WrestleMania weekend active in the United States despite the two-night premium live event taking place in Saudi Arabia.
If this report is accurate, Los Angeles, Dallas and Orlando could soon become part of the company’s larger plan to maintain a nationwide WrestleMania presence while preventing other promotions from dominating wrestling’s biggest weekend.
Do you like WWE’s reported strategy of bringing WrestleMania weekend experiences to cities across the United States, or should the focus stay entirely on the host city? Let us know in the comments below.
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