MJF Takes Credit for AEW Ratings Comeback and Says He Created Its “Golden Era”

Steve Carrier 3 min read
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MJF isn’t sharing the credit for AEW’s comeback — he’s grabbing the damn thing with both hands. The former AEW World Champion says he set his sights on dragging Dynamite out of the 400,000-viewer range, watched the numbers climb back toward 700,000, and now believes he personally helped create AEW’s latest “golden era.”

MJF dropped the massive flex during his interview with Pro Wrestling Illustrated’s Lyric Swinton after being named No. 1 in the PWI 500. When asked about his proudest accomplishment during the evaluation period, MJF didn’t point to a match, championship or individual moment. He pointed straight at AEW’s business.

According to MJF, Dynamite was sitting around 400,000 viewers on cable in December 2025, and he made it a personal mission to help push the show back toward 700,000.

“December 2025 we were doing and people don’t remember this we were doing 400k on cable on do for Dynamite and you know my goal was to get us back to seven and I remember when I said that out loud a lot of wrestling fans scoffed and here we are.”

MJF wasn’t pulling the 400,000 number completely out of thin air. The December 31, 2025 episode of Dynamite drew 398,000 viewers on TBS with a 0.07 rating in the key P18–49 demographic before the show climbed back above 500,000 viewers in January.

Fast-forward to September 2026, and Dynamite has absolutely had nights that smashed through MJF’s 700,000 target. The September 2 episode pulled 796,000 viewers with a 0.21 rating in the key P18–49 demo, which stood as AEW’s biggest Dynamite audience of 2026 at that point. Ringside News tracked the September 2 Dynamite audience reaching 796,000 viewers

That doesn’t mean Dynamite suddenly lives above 700,000 every week. The September 9 episode dropped back to 571,000 viewers and a 0.10 P18–49 rating, showing just how violently AEW’s television audience can swing from one Wednesday to the next. Ringside News covered Dynamite falling to 571,000 viewers one week later

MJF wasn’t interested in giving a statistics lecture, though. He sees the bigger picture as proof that the goal he set for himself worked. When asked what he considered his biggest achievement, MJF said getting AEW back to where he believes it belongs meant more to him than anything else he accomplished during the evaluation period.

“Honestly I think that was my biggest achievement because my ultimate goal was to get my company back to where it should have always been, which is, you know, being considered the best professional wrestling promotion in the world, which we are.”

Then MJF went full MJF. He didn’t say he helped with AEW’s resurgence. He didn’t say he played a role. He basically planted his flag in the middle of the company and claimed the whole damn comeback.

“I think the reason I am proud of it and it’s because I created this resurgence and I created this golden era.”

MJF even joked that his back hurts from carrying the load, but insisted it was worth it. In his mind, AEW getting healthier isn’t some happy coincidence that happened while he was standing around watching — he believes he was one of the biggest reasons it happened in the first place.

The numbers show AEW has certainly had much stronger nights than that brutal 398,000-viewer finish to 2025, even if the audience is still capable of taking massive week-to-week swings. Whether MJF deserves the giant chunk of credit he just handed himself is another story, but nobody can accuse the guy of being shy about putting his name on the comeback.

How much credit do you think MJF actually deserves for AEW’s ratings improvement, and do you buy his claim that he created the company’s current “golden era”? Drop your thoughts and feedback in the comments below.

This transcript was produced exclusively for Ringside News from the original recording. Republishing the transcription in full is prohibited. When using excerpts, provide prominent credit and a link to this article.

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Steve Carrier

Steve Carrier

Steve Carrier is the founder of Ringside News and has been reporting on pro wrestling since 1997. His stories have been featured on TMZ, Forbes, Bleacher Report, and more.