Jonathan Coachman got baited by a parody wrestling account on X — and fans absolutely let him have it.
The former WWE personality came across a post claiming The Undertaker produced CM Punk vs. Sami Zayn on SmackDown and personally made the call for Zayn to win the Undisputed WWE Championship. There was just one pretty big problem: the account was parody.
Coachman clearly didn’t catch that part. He shared the post and recorded a video breaking down the supposed Undertaker involvement, while also questioning WWE putting its top title back on Zayn for the second time in less than three months. Coachman started by saying he wasn’t interested in debating the “dirt sheet report” itself, but he still used it as the jumping-off point for the entire discussion.
“All right, this right here, this isn’t about the dirt sheet report. This is about the actual topic. That’s what I’m hitting on. Because whoever was the producer behind this decision on Friday night, it’s going to be coming under a lot of scrutiny.”
He then went after the timing of Sami’s latest championship win and made it clear he wasn’t sold on WWE bouncing the title around so quickly. That’s when Coachman really started running with the Undertaker angle.
“They’re in Mexico. They just had Sami Zayn win for nine days and all of a sudden he’s going to beat CM Punk on SmackDown right before we get Roman Reigns and Pinta on Monday. Very interesting decision. And I see people on both sides of the fence. I don’t know where I fall. I want the best storyline.”
“And if Sami Zayn gives you the best storyline to get to something with Kevin Owens, who’s been gone for a year, then I’m here for it. But more and more we’re starting to see the Undertaker, Shawn Michaels get involved. At least that’s the word. Nobody really knows because these guys don’t talk to the dirt sheets.”
Coachman did hedge himself by saying nobody really knew what was going on, but he still spent time explaining why Undertaker becoming a producer would make perfect sense. Then he got back to the part he clearly felt strongest about — WWE changing hands with its biggest championship again.
“But the Undertaker has so much good credibility from his career and also what’s going on in AAA. It would make a lot of sense if they started to allow him to produce or what we call agent work in the business for SmackDown and or Raw. Make all the sense of the world. The more great creative minds that know how to put a match together, the better. So if this is true, no issues with it whatsoever.”
“Just stop with the flip flopping of the biggest title on the show because that makes it less than. You heard the crowd last night after Sami Zayn won. They were not into it. So what do we do?”
The Undertaker part, however, was bogus. The post came from an account identifying itself as parody, and the actual producers for Punk vs. Zayn were Bobby Roode and Shawn Daivari.
Once fans noticed Coachman had built a whole video around the fake claim, the replies turned into a firing squad. Mike Straw wrote, “Dude out here falling for parody accounts,” while another fan said, “Coach is too young to be falling for this shit.” Others joked that somebody needed to start checking accounts for Coachman before he hit record.
Coachman at least gave himself some cover by repeatedly saying “if this is true,” but that didn’t stop fans from clowning him for missing the giant parody warning sitting right in front of him.
The Undertaker part, however, was bogus. The post came from an account identifying itself as parody, and the actual producers for Punk vs. Zayn were Bobby Roode and Shawn Daivari.
Once fans noticed Coachman had built a whole video around the fake claim, the replies turned into a firing squad. Mike Straw wrote, “Dude out here falling for parody accounts,” while another fan said, “Coach is too young to be falling for this shit.” Others joked that somebody needed to start checking accounts for Coachman before he hit record.
Coachman at least gave himself some cover by repeatedly saying “if this is true,” but that didn’t stop fans from clowning him for missing the giant parody warning sitting right in front of him.
UPDATE: Coachman fired back after another user told him the report was completely made up. He insisted people were missing the point of his video and said he already knew the account was fake, even though his original comments repeatedly entertained the possibility that the Undertaker claim could be true.
“Listen to the video that’s my first line. You all just look at the report and you don’t click on the video. I don’t do click bait videos and the fact that I have to validate and say yes it’s a made up reporter. It’s not about the dirt sheet, it’s about if this is actually happening behind the scenes cause nobody knows because dirt Cheese don’t understand. So actually watch the video and I don’t even know that it’s a fake account cause I already know that. I respond to the topic, not whether it’s real or not so watch the video please.”
UPDATE X 2: Coachman doubled down even harder after False Finish’s Rilo Omega told him straight up, “You fell for a fake account.” Coachman pushed back by insisting people were reacting to the headline instead of actually watching his video. He argued that his point was never whether the Undertaker claim was real, but whether bringing someone like Undertaker or Shawn Michaels into a producer role would make sense behind the scenes.
“You fell for a headline. WATCH THE VIDEO. My god this is a great test for me because it’s very clear that you guys simply look at headlines and don’t actually watch the video. The very first line in the video says that. I never acknowledge dirt sheet reports. I said if this is true, or if for some reason behind the scenes, they’re bringing undertaker in or bringing Shawn Michaels in that could be a good thing because of the credibility he has with his mind on putting matches together. My take has nothing to do with whether or not the report is real or not.”
Coachman then turned his frustration toward X users as a whole, calling people “lazy” for reacting without watching the video. He even floated the idea of abandoning X for other social platforms.
“You guys are so lazy and I’m not saying you specifically cause you’re actually pretty nice about it. It’s everybody else that didn’t click on the video and just responded. I might follow Chelsea Greene and just do Instagram and Facebook and TikTok because you all are lazy and I try to educate. I try to go back-and-forth and all you do again not you specifically but X as a whole and this was a great test because I don’t even acknowledge that. This report is true. It’s about the topic not the report. I am out. To the golf course.”
So Coachman isn’t backing down from his original video at all. His position now is that people completely missed what he was trying to say — even though the parody post was still the thing that kicked off the entire discussion in the first place.
At this point, the fake Undertaker claim has almost become secondary. Coachman is now in a full-on argument with wrestling Twitter over whether people actually listened to his point or simply saw the parody post and decided he got fooled.
Do you buy Coachman’s explanation that he was only discussing the topic, or does using the fake report as the setup still make this a miss? Let us know what you think in the comments.
