Jade Cargill is getting some attention outside the WWE ring, and this time she’s joining forces with rapper Lil Yachty. The WWE Superstar has landed a spot in Lids’ new 2026 holiday campaign alongside several big names from music, sports and entertainment.
Arepresentative for Lids reached out to Ringside News to announce the company’s new holiday campaign, titled “It’s The Gift That Counts.” The campaign features Cargill alongside Lil Yachty, Eladio Carrión, Dixie D’Amelio, Chase B, Tim Chantarangsu and Chris Brickley.
The campaign features a series of comedy videos showing the celebrities dealing with the headaches of finding the right Christmas gifts. There’s even a little jab at artificial intelligence, with Lids making the point that AI might suggest a present, but that doesn’t mean it’s the right one.
Cargill is one of the WWE names involved in the promotion, putting her alongside some major personalities as Lids rolls out its holiday merchandise. Lids Senior Vice President of Marketing and Partnerships Adam Herstig explained why the company brought together such a diverse group of celebrities for the campaign. He also explained what Lids hopes to accomplish with the celebrity lineup.
“While technology has changed the way people shop, the best gifts still come from knowing what matters most to someone.”
“With ‘It’s The Gift That Counts,’ we’re bringing together some of the biggest names in sports, music and entertainment to celebrate thoughtful gifting and showcase how Lids has something for every fan on your holiday shopping list.”
And there’s more WWE merchandise coming out of this holiday push. Lids confirmed that the Concrete x WWE “It’s Us” Collection will launch on November 20, giving wrestling fans another collaboration to check out ahead of Christmas.
The company will also release new hats, jerseys and apparel from New Era, ’47 and Mitchell & Ness throughout November and December. The campaign officially launched on November 10, with merchandise available through Lids retail locations and its holiday collection.
For Cargill, this is another opportunity to get her face in front of audiences beyond WWE television. She’s sharing the spotlight with Lil Yachty and several other celebrities in a national holiday campaign, while WWE’s merchandise partnership with Lids continues to expand.
Jade Cargill has built her reputation on looking like a star, and now she’s getting paid attention for something that has nothing to do with wrestling matches. With the holiday shopping season getting underway, WWE fans will be seeing more of her outside the ring as Lids pushes its latest campaign.
What do you think about Jade Cargill joining Lil Yachty for the new Lids holiday campaign, and would you like to see more WWE Superstars land deals like this? Let us know your thoughts in the comments below.
