Enzo Amore Blames WWE Backstage Heat Was Fueled by Jealousy Over His Massive Merch Sales

Enzo Amore is no stranger to controversy, but according to him, much of the heat he received in WWE came from behind the curtain — and it all had to do with money.

During his appearance on The John Rondi Show, the former WWE Cruiserweight Champion pulled back the curtain on what he says was a toxic culture fueled by jealousy over his merchandise dominance. Enzo made it clear he believed his job was secure because of the revenue he generated for WWE, even though he saw very little of it personally.

“I thought that I could never be fired because, f** it, I was making this company millions of dollars. Sure, and they were getting me for pennies. I was making 2.5% of the merchandise sold in my name, and I had more catchphrases than anybody, maybe in the history of pro wrestling, in my rookie year. In my rookie year, I probably had more catchphrases than anyone ever in the business — and most sold, correct. I was the number one merchandise seller along with my tag team partner, Big Cass.”*

He gave credit to Big Cass for making their act work and acknowledged that jealousy within the locker room likely festered as a result of their success.

“So I’ll never take all the credit for that, because I never could’ve talked all that *** if I didn’t have that seven-footer standing behind me. Jealousy woes — now that I look back on it, I can probably understand it more.”

Enzo also revealed he had a strong support system outside the ring, including WWE Hall of Famer “Stone Cold” Steve Austin, who personally offered to mentor him.

“But Stone Cold was a mentor of mine, and I can say he gave me his phone number and told me to call him when I needed him — and I was calling that mother**** because I needed advice.”*

But success, Enzo said, also made him a target — not just online, but from within WWE itself. He claimed much of the negative press about him originated from people inside the company.

“When you’re the number one merchandise seller in WWE, everyone’s your ******* enemy — and you don’t even know it. The s** being talked about you and leaking to the internet is coming from the people you work with.”*

Despite the chaos, Enzo embraced the hate — and believes his indifference toward backstage politics is what kept him grounded.

“I was in way over my head, I was — but I didn’t give a f**. And that was my superpower. I didn’t sell it. So if I had heat, f*** you, I don’t care. You hate me because you ain’t me type s***.”*

Enzo’s time in WWE may have ended in scandal, but his stories continue to spark discussion about what life is really like behind the curtain. Whether you loved him or hated him, Enzo clearly left an impression on WWE’s locker room — and the merch table.

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