Cody Rhodes Secures Massive Wheatley Vodka Partnership Extension with New Projects on the Way

Cody Rhodes just locked in another major win—and it didn’t happen in the wrestling ring.

According to a new report from Fightful Select on April 7, 2025, Rhodes has officially extended his partnership with Wheatley American Vodka, nearly a year after he first announced the deal. “Cody Rhodes and Wheatley Vodka have agreed to extend their partnership,” Sean Ross Sapp reported, adding that the deal will continue “for years to come in what was referred to as a ‘huge’ partnership extension.”

The collaboration was originally revealed in March 2024, when Rhodes showed off his newly wrapped tour bus featuring bold branding from Wheatley Vodka and called the news a “lil’ something we’ve been working on.” But this extension means the business relationship is now bigger than ever—especially in the eyes of the vodka company’s home base.

“Those we’ve spoken to here in Kentucky near Wheatley say that the partnership was a big one for the company,” the report added, signaling that Cody’s star power has made a real business impact beyond the wrestling world.

And fans of Rhodes’ off-screen projects are in for more content, too. Also Cody’s talk series “What Do You Wanna Talk About?” will return with a fresh lineup of episodes connected to the extended deal. Season one featured R-Truth, LA Knight, Bayley, Miz, Bianca Belair, and Randy Orton—and there’s more on the way.

Also worth noting: that Wheatley-wrapped bus? It’s not going anywhere. “Cody’s bus is also wrapped with the Wheatley van, which we’re told to expect to continue,” the report stated.

Between his main event status in WWE and his growing outside ventures, Cody Rhodes continues to build an empire on his own terms—and it’s paying off big time.