The “Bloodline” name is making its way back to Jordan Brand, and it’s already catching the attention of WWE fans. While the new sneakers aren’t officially connected to Roman Reigns or WWE, it’s easy to see why many fans immediately thought of The Tribal Chief.
On October 3, 2026, cop.em took to Instagram and revealed that the Air Jordan 4 “Bloodline” is set to release on April 24, 2027, with the shoes expected to retail for $230 in full-family sizing: “Air Jordan 4 ‘Bloodline’ is coming in 2027 🩸🖤”
The sneaker account also acknowledged the obvious connection many fans would make, while clarifying that this isn’t an official collaboration with WWE. The post also reminded fans that Jordan Brand has crossed paths with Reigns before.
“Name has naturally drawn comparisons to Roman Reigns and his Bloodline faction, but this isn’t an official WWE collaboration. Jordan Brand previously gifted Reigns the AJ12 ‘Bloodline’ around that pair’s release.”
The upcoming Air Jordan 4 features a clean black-and-white color scheme with striking red accents that fit the “Bloodline” theme. The shoe sports black uppers, white laces, white midsoles, and red detailing on the eyelets and the iconic Jumpman logos, giving it a look that many wrestling fans have already compared to Roman Reigns’ Bloodline aesthetic.
The announcement is especially interesting because an Air Jordan 12 “Bloodline” release previously linked to Roman Reigns never made it to stores. Back in 2024, reports indicated that the planned release had been canceled before it ever hit shelves, disappointing fans who had been looking forward to the sneaker.
While the new Air Jordan 4 isn’t tied to WWE, the “Bloodline” branding and color palette have naturally led to comparisons to one of wrestling’s biggest factions. Whether intentional or not, it’s easy to imagine plenty of Roman Reigns fans adding these to their collections when they arrive in 2027.
Will you be picking up the Air Jordan 4 “Bloodline” when it releases, or were you more interested in the canceled Air Jordan 12? Let us know in the comments below.
