Many fans worried that AAA would lose its identity after WWE purchased the promotion, but Dorian Roldán says those fears couldn’t be further from the truth. According to the AAA executive, WWE has actually made preserving Mexican lucha libre one of its biggest priorities.
Speaking on Bajo la Piel, Roldán addressed concerns that AAA could become just another WWE-branded product. He said the message from WWE has been consistent from the very beginning—they don’t want to erase what makes AAA different.
“And I think something very important that the Americans have always told us in this deal is, ‘We don’t want the spirit of Mexican lucha libre to be lost.’”
Rather than turning AAA into an American-style promotion, Roldán said WWE sees its Mexican identity as the company’s biggest strength.
“I mean, we don’t want another product that’s just American. What we need is a differentiator, that this is made by Mexicans for the world.”
Roldán also gave fans a rare look behind the scenes by revealing who is currently helping shape AAA’s creative direction. According to him, the creative team now consists of The Undertaker, longtime producer Jeremy Borash, and himself.
“Nowadays, this creative room… today there are three of us: one is The Undertaker, who is a world-famous wrestler; an American producer who has been a lifelong friend, named Jeremy Borash.”
While Undertaker and Borash bring decades of wrestling experience, Roldán said it’s his responsibility to make sure AAA never loses the feel that made it successful in the first place.
“That’s where I get to come in a bit to give, like, the final approval on whether this is truly Mexican or not.”
Those comments line up with what Roldán said about why AAA agreed to sell to WWE in the first place. He believes WWE gives the promotion access to unmatched production, merchandising and global distribution, but insists the goal has always been to take Mexican wrestling to a worldwide audience—not replace it with an American product.
“What happened now is that Hollywood came to Mexican wrestling. You have the biggest company in the world taking charge of a Mexican company… lending us the best players worldwide—not just talent, but camera crews, design, merchandising—meaning you have access to the best platforms.”
For fans wondering whether WWE ownership would change what makes AAA special, Roldán’s message is pretty straightforward. He says WWE isn’t trying to make AAA feel like WWE—they’re trying to help AAA stay authentically Mexican while giving it a much bigger stage than ever before.
Do you think WWE can help AAA grow internationally without changing what makes lucha libre unique? Or is it only a matter of time before the product starts to feel different? Let us know your thoughts in the comments.
This transcript was produced exclusively for Ringside News from the original recording. Republishing the transcription in full is prohibited. When using excerpts, provide prominent credit and a link to this article.
