WWE brought Payback to fans over the weekend, and they are very happy about how the show turned out in Pittsburgh. The Steel City showed up in a big way, and they broke some serious records.
We previously reported that WWE broke an impressive record in Pittsburgh. Now WWE is getting the word out in a big way.
WWE announced via a press release that the Payback event, which took place at the PPG Paints Arena in Pittsburgh, has achieved unprecedented viewership, gate attendance, and merchandise sales in the company’s history.
Payback’s viewership increased by 36% compared to the previous record set in 2016. The gate attendance reached 12,468, marking a 13% increase from the previous record set in Chicago in 2016. Also, Payback became the highest-grossing WWE event ever held in Pittsburgh.
On top of that, WWE Payback set a new record for event merchandise sales, with a remarkable 182% increase compared to the previous record established in 2017. That means fans spent a lot of money at the merchandise tables.
The 2023 Payback event also set records in social media engagement, amassing a combined 146 million social views, which is a 44% increase from the previous record set in 2020. The most-viewed moment on social platforms was when Cody Rhodes announced Jey Uso’s inclusion in the Monday Night Raw roster, generating over seven million social views across all platforms in a single day.
We will have to see what WWE brings fans in the future, but they are certainly on a role right now. For more on this story, and many more, please keep it tuned with us here at Ringside News.
WWE Payback was a huge night, and the company is going to keep delivering that action. As always, leave your comments in the space below.