AEW Dynamite presented a very interesting match this week with a Texas Chainsaw Massacre match. It appears that the company didn’t do it for free, and it was also part of the Fight For The Fallen event, where proceeds went to the Maui wildfires as well. Still, that gimmick match was a bit much for some fans as Jeff Hardy and Jeff Jarrett tore each other apart.
During Wrestling Observer Radio, Dave Meltzer noted that AEW got “over $100,000 for that sponsorship.” That included re-branding the ring, barricades, and they also introduced fake blood, Leatherface, and a new title belt.
To compare, as Ringside News exclusively reported, WWE President Nick Khan spearheaded the sponsorship from Zack Snyder’s ‘Army Of The Dead’ film at WrestleMania Backlash in 2021. We were told that WWE got “big money” out of the agreement, which saw zombies surround the ring in that lumberjack match. In the end, WWE received “7 figures from Warner Bros.”
AEW offered a match on Dynamite, which doesn’t have the same draw as a WWE pay-per-view match, but it’s interesting that the payout was so drastically different. Either way, that horror movie got a lot of exposure on AEW Dynamite.
Some AEW fans panned that Texas Chainsaw Massacre match, and they might remember it as a mark on the company’s history for a long time to come. Only time will tell if Tony Khan books something else soon to help fans forget about that match.
What’s your take on this AEW Dynamite booking? Sound off in the comments to let us know what you’re thinking!