Backstage News On WWE’s Planning Process For Seth Rollins’ Title Defense On NXT

Seth Rollins is a fighting champion, and he has two title defenses on his plate right now. Before he faces Finn Balor at Money in the Bank on July 1st, he must get through Bron Breakker at NXT Gold Rush on June 20th. That match is a big one for NXT, and it also falls into the company’s new strategy to keep a focus on the brand.

Nick Khan made the call within WWE to give NXT a larger focus. The idea is to get main roster talent to the developmental brand to boost ratings before their next television rights deal rolls around.

Ringside News reached out to inquire about Seth Rollins’ World Heavyweight Championship, and when the company decided it was going to take place. After all, the timing of his Bron Breakker match after his Money in the Bank defense announcement was a bit interesting.

We were told by a tenured member of the WWE team that those plans for Seth Rollins in NXT were set, “ever since the decision was made that there would be major integration with NXT and main roster.” That being said, we’re looking at “several weeks” worth of planning.

It will be interesting to see how WWE books Seth Rollins’ World Heavyweight Championship defense on NXT. Bron Breakker needs to look strong in the match, and he’s getting an amazing shot right now, despite the fact that he was passed by for a main roster call-up during the 2023 Draft.

Keep checking back with Ringside News for more on this ongoing story, and everything else going on in the pro wrestling world.

What’s your take on Seth Rollins’ WWE World Heavyweight Championship defense in NXT? Sound off in the comments!