WrestleMania 39 was one of the most highly anticipated Premium Live Events in recent memory. The Premium Live Event has concluded last night and it seems it turned out to be the most successful event in the company’s history.
WrestleMania 39 was truly a night of memorable moments and iconic matches, starting from WrestleMania Saturday itself. WrestleMania 39 took place at SoFi Stadium in Inglewood, California and it truly surpassed all forms of expectations.
WrestleMania Sunday concluded with Roman Reigns successfully retaining his Undisputed WWE Universal Championship against Cody Rhodes in the main event of the show.
As expected, the Premium Live Event broke several records. According to WWE’s press release, WrestleMania 39 was the most successful and highest-grossest event in company history.
MOST SUCCESSFUL WRESTLEMANIA® OF ALL TIME
WrestleMania 39 Smashes Viewership, Gate, Sponsorship, Merchandise & Social Records
STAMFORD, Conn., April 3, 2023 – WWE® (NYSE: WWE) today announced that WrestleMania 39 became the most-successful and highest-grossing event in company history. The two-night, sold-out event at SoFi Stadium in Los Angeles set new records for viewership, gate, sponsorship, merchandise and social media.
Night 2 of WrestleMania 39 surpassed the existing global viewership record by 33 percent, just one day after Night 1 of WrestleMania 39 surpassed the existing global viewership record by 28 percent.
WrestleMania 39 generated a gate of more than $21.6 million, breaking the previous record by 27 percent, with 161,892 in attendance at SoFi Stadium over the two nights.
In addition, WrestleMania 39 broke all-time sponsorship and merchandise records. Sponsorship revenue eclipsed $20 million, more than doubling the previous record. Merchandise sales were up 20 percent versus the record set in 2022.
WrestleMania 39 became the most social WrestleMania of all-time, with over 500 million views and 11 million hours of video consumed over the two days, a 42 percent increase over last year.
WrestleMania 39 will go down in history as the company’s most successful event and remain a flagbearer for years to come. We will have to wait and see whether WWE will end up surpassing their current record with WrestleMania 40 next year.
What’s your take on WrestleMania 39’s success? Are you happy for WWE? Sound off in the comments!