Keith Lee Locks Down Single Letter With Interesting New Trademark

The pro wrestling world is a business, and intellectual trademarks are a big part of that. It also helps to file the proper documentation, and Keith Lee just did that in a big way recently.

Keith Lee was a part of WWE’s roster, but Vince McMahon never did anything with him after his main roster call-up. He became Bearcat, and then he was released. Now that Keith Lee is in AEW, he’s looking to spread his brand even further.

According to recent trademark filings through trademark attorney Michael E. Dockins, Keith Lee filed a very interesting trademark application on December 28th. Keith Lee is looking to lock down a stylized “X” letter, which he will use for his own devices.

“G & S: Hats; Shirts; Socks; Sweatshirts; Bandanas; Hooded sweatshirts”, as well as “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, personal appearances by a professional wrestling and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”

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We will have to see how Keith Lee uses this new trademark. There are a lot of ways he could use the X logo, because that letter would look good on just about any type of merchandise. Keep checking back with Ringside News for more.

What’s your take on this new trademark for Keith Lee? Sound off in the comments!