WWE will be holding their next Premium I’ve Event called Clash At The Castle on September 3rd in the United Kingdom, the first of its kind in thirty years. It’ll be held at the Castle to Cardiff, Wales.
When the show was announced, many fans assumed the event was going to be taking place in London. That is why it was a surprise for many to see it being held in Cardiff.
While speaking on Wrestling Observer Radio, Dave Meltzer stated that the show is heading to Cardiff due to the city paying the company for the event. He then noted that WWE is changing their strategy for major events in the future.
“They mentioned also, that with Cardiff, not only are they getting ticket revenue, but the city of Cardiff is actually paying for them to come in. Which probably is why they went to Cardiff and not London.
“And they are working on, for the biggest shows of the year, to do what they do for WrestleMania, which is essentially to put them up for bidding from cities.
“So say you want SummerSlam, say you want Royal Rumble, instead of WWE going to Houston, Texas because they feel it’s a market they can sell 30,000-40,000 tickets at the stadium, they will be going still to a stadium – but they want the city to pay them to bring them in because they’re bringing tourism and things like that to the city.
“So the idea is for the big shows, going forward, this is their attempt and what they’re gonna try to do.”
The Clash At The Castle event is headlined by Roman Reigns defending his Undisputed Universal Titles against Drew McIntyre. We’ll have to see who will win in the end.
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