WWE has been expanding their live touring to include more large stadiums. In 2022, the company will amass eight stadium dates, including the massive upcoming UK event. In 2023, that number is expected to climb even higher.
Nick Khan sees the mega-events as a boon for WWE’s bottom line. Upcoming shows such as Money in the Bank and SummerSlam will both take place in NFL venues. The increased seating means more ticket revenue for the company.
Andrew Zarian of the Mat Men podcast recently tweeted the news that WWE intends to make these massive events the norm. When the company wants to draw more than 15,000 fans, NBA-sized arenas just don’t cut it due to the size of the set. Large stadiums can be scaled for these bigger shows.
“A source over at WWE mentioned that WWE intends to run more stadium shows moving forward in 2023. Just for reference 2022 has 8 stadium events. The goal is to make this the new norm. This is a Nick Khan approach when it comes to Premium Live Events.
The scalability of large stadiums is very beneficial when it comes to having live attendance over 15k.
The event doesn’t have to be a sell-out of 50k+ but now you have room to do 20-35k shows more often leading to much higher revenue & higher level of excitement for the event.”
WWE seems to be taking a new approach to premium live events. The events don’t necessarily need to be huge draws because they’re happening in huge venues. If WWE can sell more tickets than they can in an arena, it makes sense to give it a shot.
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