Karrion Kross debuted brand new mask during RAW this week and it received a lot of attention. Kross’ name trended as fans mocked this new look, one he brought out the day after losing the NXT Title to Samoa Joe at NXT TakeOver: 36. There is a reason for that new look, and it involves marketing potential.

WWE is always looking for the next thing that they can cash in on. Masks are a popular piece of merchandise and Mat Men Pro Wrestling podcast’s Andrew Zarian noted on Twitter that WWE has big plans to make money on Kross’ new look.

Spoke to a source regarding Kross’s new ring gear. His response :

“Everything & everyone must be marketable. Toys, shirts, imaging, and accessories. You need to stand out to sell and this is how they sell”


We’ll have to see how successful this plan will be. Plenty of people were talking about Karrion Kross’ new look, but few were saying “boy, I’d like to have a mask just like that!” It appears that WWE will still give them that opportunity.

What’s your take on this story? Sound off in the comments!

H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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