WWE’s Lawsuit Over ‘Stone Cold’ Trademark Continues

WWE is in a legal battle over the Stone Cold name, and it looks like they are about to negotiate a settlement with Chris Jones. The NFL player used Stone Cold as his nickname and that became the name of his soda. WWE had issues with that, for obvious reasons.

Vince McMahon’s company has requested that the USPTO grant them a new extension on their case with the Trademark Trial and Appeal Board. This will mark their fifth extension according to Heel By Nature.

It looks to negotiate a settlement with Stone Cold, LLC could be on the way for WWE. The wording in the granted request reads as follows:

“The parties are actively engaged in negotiations for the settlement of this matter. World Wrestling Entertainment, Inc. requests that this proceeding be suspended for 60 days to allow the parties to continue their settlement efforts,”

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“NFL player Chris Jones (Kansas City Chiefs) owns a soda line, Stone Cold Jones, and WWE believes it is too close to the trademarks they have — “Stone Cold Steve Austin” and “Stone Cold.”

This lawsuit was initially filed in September 2020, and it is still ongoing. We will continue monitoring this story as more information is made known.

Does WWE own too many trademarks at this point? Sound off in the comments!