NXT has cemented itself as the third brand of WWE with its TakeOver events over the past few years and the talents they have produced as well. It used to be considered as a developmental brand, but that is no longer the case for many.
While speaking to Morales Torres of Lucha Libre Online, Daniel Bryan talked about NXT as a brand. He explained the main differences between working on RAW and Smackdown as opposed to NXT.
Bryan believes that each brand offers different benefits to WWE Superstars, noting that those on the main roster get more payment. He then praised NXT for being different compared to the main roster brands.
“The benefits to coming to the main roster I think our exposure worldwide and you get paid better for your family, your future and all that kind of stuff. So there’s positives to coming up to the main roster that benefits the talent.“
“I think one of the cool things about NXT is that it’s different. It’s different from Raw. It’s different from SmackDown.”
Bryan then explained why some talents in NXT prefer staying in the brand instead of being called up to the main roster. Bryan noted WWE has made it so a Superstar can have a great career in NXT and stay in the brand should they want to become Mr. NXT similar to Johnny Gargano and Tommaso Ciampa.
“The other interesting thing is that they’ve made it so that like you can have a great career and never come to the main roster. If you’re a Johnny Gargano or a Tommaso Ciampa and you just want to stay in NXT and if you want to be Mr. NXT and that sort of thing you can do that.”
Adam Cole had previously revealed he considers NXT as the main roster and intends to stay in the brand.