WWE has a way of promoting their product while highlighting nostalgia. That is a smart tactic, but they also don’t seem to show the same love to those who are currently wrestling on their weekly television shows.
While speaking to AEW Unrestricted, Cody Rhodes brought up how WWE isn’t doing things the right way when it comes to advertising. AEW tries to featured their current stars and the future of the promotion, but WWE is stuck in the past.
“It’s not negative. Like, if you’re trying to present ‘Ricky Starks is our guy, he’s the future,’ well then don’t make him the same size as who I was gonna say was mean — don’t make him the same size as… he’s gotta be front and center. He’s got to be presented as such. That’s wrestling, traditional wrestling — You lead.”
“That’s one of the problems WWE has. They still post… it’s still John Cena and The Undertaker — they’re not wrestling, dog.”
This led Cody to talk about his year while traveling with John Cena. Apparently, Cena was going through a “cowboy phase” at the time. You can click here to read all about that time in Cena’s life.
WWE has a lot of content across many platforms, but it is interesting to notice how many stars they feature who aren’t wrestling on a weekly basis anymore.
Transcription by Ringside News