WWE will sometimes wait a long time before turning a Superstar heel. Other times they schedule a heel turn with no build or reasoning. For Cedric Alexander, it all made sense to join The Hurt Business.

Alexander recently spoke to Sports Illustrated about his heel turn. He said he needed a change of pace in his career. He wanted to feel that aggression again, and now as a member of the Hurt Business, he can “let loose.”

“I needed a change of pace and the chance to let out a new side that people aren’t used to seeing. One of the things that made me love wrestling, in general, was my career in amateur wrestling in high school and college. Just being on the mat made me feel a type of aggression I wasn’t really able to produce in my regular life. Now, with the Hurt Business, this is my chance to let loose. Before, when I was frustrated, I couldn’t let it out. Sometimes being a bad dude just feels a lot better. I knew I needed this, and it feels good.”

The Hurt Business might be headed toward those RAW Tag Team Titles. It seems that a feud with the New Day is only getting started. We’ll have to see how far this new heel turn takes Cedric Alexander, but it could lead to championship gold. He seems to be enjoying himself a lot more in this position as well.

Felix Upton

Felix Upton has been writing professionally since 1989. His first writing job was penning advertisements for local newspapers around New York. After selling his grandfather’s pinball repair shop back in 2017, he was hired on for publish news for Ringside News.

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