AEW opened a new subscription based service for female wrestling fans. Brandi Rhodes was very proud to bring AEW Heels to the public and now she is even more proud to declare it a great success.

Brandi posted to Instagram where she thanked fans for surpassing the number of sign-ups necessary to continue moving forward with the Heels project.

They have some big things planned for AEW Heels. Rhodes said the best is yet to come as they will begin to see more exclusive perks for members down the line.

AEW Heels was a massive success last night. We exceeded the number of membership sign ups necessary to continue to move the fan club onward and upward. Thank you to every single person that joined last night, and those with memberships that were unable to make it. The best is yet to come! Our call last night allowed users to browse the full capabilities of this website community offering members a dashboard with profiles where they can post pictures, bios, and send and receive private messages, if desired. The Posts section was overwhelmed with chatter about the event with members connecting on various aspects of the zoom session. Members were able to see new exclusive merch items, made aware of pre-order exclusives only for Heels members AND learned about an upcoming contest with an enticing giveaway (of a highly coveted item that people are scurrying to find 👀). They saw firsthand the ease they will have in attending future events (both virtual, and live when it is safe to do so again). The live chat was an absolute party with both members and AEW women chatting it up all night. Keisha-Ann gave an amazing talk on current topics that I personally learned a lot from, and I know others feel the same. The Q&A was lively and enlightening. The biggest takeaway is that people were happy. Countless posts have been created letting the world know they felt they got more than their money’s worth. That is the whole point. Heels promised a positive space to be yourself, share more, make connections, enjoy exclusive offerings, partake in exclusive events and connect with AEW women from the roster to the executive team…and it delivered. Looking forward to more Heels events to come. Members…keep your eyes peeled for #lilbranbran and her next announcement…which will be on the webpage…for members only! 👠


Brandi Rhodes received a fair amount of criticism from the Internet Wrestling Community over this new Heels idea. It was enough to make her delete her Twitter account. It’s great to see that AEW Heels saw this kind of success. Perhaps the controversy brought even more attention to the project which ended up paying off in the end.

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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