WWE needed to figure our how to keep their programming on the air through the current novel coronavirus pandemic. They went to empty arena shows and that included WrestleMania.
The company released “I Wasn’t There” t-shirts for WrestleMania 36. It almost looked like a parody t-shirt, but it was very real.
PW Insider reports that the company filed a trademark for “I Wasn’t There” on March 20th. This will be locked down for use on clothing and other merchandise.
On 3/20, WWE applied to trademark “I Wasn’t There” for G& S: Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas
WWE previously filed a copyright for “Too Big For One Night.” They hopefully won’t have to hold WrestleMania in front of zero live fans again. In case they do the company has the terms locked down.