WWE has been a part of many sponsorship deals. WrestleMania is a costly venture so it’s always a good idea to have a company around to help out with some of the expenses. WWE and Mars are continuing their partnership this year.
It was announced today via a press release that WWE will continue their partnership with Mars, Incorporated as the exclusive presenting partner of WrestleMania 36.
Mars, Incorporated and WWE (NYSE: WWE) today announced an expansion of their long-standing partnership for 2020 in which SNICKERS® will once again serve as the exclusive presenting partner of WrestleMania, one of the largest sports and entertainment events in the world. The partnership marks the brand’s fifth consecutive year as presenting sponsor of WrestleMania, which takes place Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida, and will stream live around the world at 7 p.m. Eastern on WWE Network, WWE’s award-winning streaming service.
The expanded partnership will include three pieces of custom creative featuring WWE Superstars promoting the new SNICKERS “Fix the World” campaign. In the videos, the Superstars find their unique daily annoyances are solved after SNICKERS has fixed the world. The spots will air in WWE’s flagship TV programs beginning March 23 on “Monday Night Raw” on USA Network and March 27 during “Friday Night SmackDown” on FOX. The third spot will air during WrestleMania on WWE Network.
WWE and Mars have worked closely for a number of years. If you recall, it was actually Mars who received all of the fan letters which put pressure on WWE to re-name the Fabulous Moolah Battle Royal a couple of years ago as well.