Brock Lesnar doesn’t talk much. He usually lets Paul Heyman speak for him as his Advocate. Heyman has coined many phrases, but “Eat, Sleep, [insert word], Repeat” has been used all over, even outside of pro wrestling.

WWE is now wanting to lock down that famous catchphrase. The company filed a copyright for “Eat, Sleep, Conquer, Repeat” on December 4th. This copyright included all sorts of usages including merchandising.

Brock Lesnar isn’t currently advertised for any matches or appearances. He is still the WWE Champion, but likely taking the remainder of the year off.

This is a good sign that Brock Lesnar merchandise could start displaying that phrase once again. We’ll have to see if Lesnar will stick around long enough to get a new run of t-shirts, but with the road to WrestleMania starting up again soon we might just hear that battle cry make a comeback.

Tags: Brock Lesnar
H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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