Competition can provide the opportunity to see things an innovative concepts that might not have been broken out in any other environment. Dustin Rhodes realizes this all too well as he survived the Monday Night Wars and now he is in the midst of the Wednesday Night Wars as well.
While speaking to Sportskeeda, The Natural was asked about AEW’s competition with NXT. He said that if AEW wants to provide an alternative to WWE then they need NXT to help them focus. They are putting on the best weekly television show possible, but AEW also needs to be aware that they must focus on themselves and not what NXT is doing in order to be successful.
“You know, I don’t look at it as, “Okay, we need to focus on NXT.” I look at it as we need to put out the best weekly television series that we possibly can every single week and we’ve been doing that. We have been doing that, our fan base is there and they are growing.”
“We are an alternative to the WWE programming. We are something very, very special that the fans have commanded and wanted for a long time and we are giving it to them – so me, personally, I’m not looking at NXT saying, “Oh, my God, they done this this week, we need to do this,” and go back and forth. I don’t like that, I’m not focused on that, I’m focused on my kids, our kids here at AEW because they are the future right now to me and our company.”
There is a reason why Cody Rhodes asked that NXT not be playing backstage during Dynamite. The AEW production truck might have a dedicated screen for the USA Network, but the people behind the scene in the “Go Position” at Dynamite are remaining focused on their task at hand to entertain their fans and not worry about what WWE’s black and gold brand is doing.