Fox spent a lot of money to get SmackDown, but is it going to be worth their investment?

The Wrestling Observer Newsletter noted that the current cost per point of demographic ratings show that Fox was charging a lot more for non-WWE shows. You can check out the chart below.

Masked Singer $2,500

Simpsons $2,300


Empire $2,250

Prodigal Son $1,925

SmackDown $1,100

This means the value for selling advertising for SmackDown is about half of what it would be for a “regular TV show” even if the ratings for the two shows are the same. It was noted that it’s “actually an improvement for wrestling,” but SmackDown still has a lot of work to do if they want to catch up in the demographics that they want to attract.

H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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