WWE’s kickoff shows are important because they help bring more fans in. They are on social media for free and that can go a long way, especially if you have a longer show.
We previously reported that WWE had put out advertisements that indicated their kickoff show for Summerslam was only an hour. Now it is back to being the tradition two-hour show.
WWE usually has one-hour kickoff shows for smaller pay-per-views, but the Big 4 events like Summerslam usually get two hours to hype their larger cards.