AEW Double Or Nothing was a historic event in pro wrestling history. A new company is in town and they made a lot of noise in Las Vegas.
As we previously reported, about 100,000 people bought Double Or Nothing on pay-per-view. However, those numbers are really quite dramatic when you look at it in one particular way. Because according to the Wrestling Observer Newsletter, 87.6% of people who bought Double Or Nothing on pay-per-view did not purchase ALL IN.
This number might not have included the B/R Live streaming figures for Double Or Nothing or the Honor Club/New Japan World subscription numbers from ALL IN. DirecTV customers also didn’t have ALL IN available to them, but Double Or Nothing was. Therefore, that could always play into the numbers, but you wouldn’t think it would be that dramatic of a difference.
It was noted that: “Still, even with that caveat, that percentage stunned everyone.”
It’s unclear exactly what those numbers mean, but since Tony Khan is all about numbers it is certainly something to note. It doesn’t change the fact that 100,000 fans bought AEW Double Or Nothing without a weekly television show to hype the event.