AEW is more than just a t-shirt company, but they were still able to move a ton of merch at Starrcast and the Double Or Nothing event.
The Starrcast II event in Las Vegas didn’t draw the number of fans that the first event did in Chicago, but there was a good reason for that. Not only is Las Vegas a more expensive place to stay, but the city also doesn’t have the local fan base of the Chicago market.
Still, AEW was able to sell a lot of merchandise as the Wrestling Observer Newsletter reports that they did in the ballpark of $120,000 and $130,000.
This is a great number because it beats what WWE would do in a venue about the same size as the MGM Grand Garden Arena, but they still didn’t pull in close to the same amount per-person as WrestleMania.