WWE’s Value to TKO Makes Sale to Saudi Arabia Highly Unlikely

Speculation about WWE potentially being sold to Saudi Arabia has picked up traction in recent days, but the business reality behind the scenes tells a very different story.

Sean Ross Sapp addressed the rumor directly during a Fightful Select Q&A when asked whether there was any truth to claims about a possible sale. His response was straightforward and left little room for interpretation.

“Not any time soon. WWE is a huge money earner for TKO right now. A sale doesn't make sense unless it's a too good to be true offer.”

The comment cuts straight to the core of the issue. WWE’s current role within TKO Group Holdings is simply too valuable to walk away from under normal circumstances. The company has become a major revenue driver, making the idea of selling it off counterproductive unless an offer came in that was impossible to refuse. He also added perspective on how timing would have mattered in a different era.

“Funny enough, if Saudi tried to buy WWE in 2016, they probably could have. For now, TKO is happy to chip away at their debt by making money hand over fist.”

The takeaway is clear: despite ongoing partnerships and major events held in Saudi Arabia, ownership is not on the table based on the current business landscape. WWE is positioned as too profitable, too stable, and too strategically important to be moved anytime soon.

Do you think WWE could ever realistically be sold down the line, or is this just another rumor that refuses to die? Drop your thoughts in the comments and let us know where you stand.