WWE’s Advance Ticket Sales Hit 3-Year Low After Fans Catch Onto Price Tricks

WrestleMania 42 may be stacking up record-breaking seat prices, but there’s already concern building behind the scenes—and it has everything to do with WWE’s struggling advance ticket sales.

On a recent episode of Wrestling Observer Radio, Dave Meltzer broke down the concerning trend plaguing WWE’s domestic shows. According to him, the company’s early ticket sales—often used as a key gauge of fan enthusiasm—are starting to crash.

“There are more low advances than I’ve seen since Cody Rhodes got them hot three years ago.”

Meltzer clarified that while overall attendance still looks decent thanks to last-minute purchases and walk-up crowds, the advance numbers are slipping in a way that hasn’t been seen since early 2022—before Cody Rhodes returned and sparked WWE’s recent boom.

So what’s driving this shift? Meltzer pointed to fan frustration over inflated ticket prices and inconsistent value. He explained how the word has spread among fans who bought tickets early, only to find out they were sitting beside others who paid significantly less:

“Too many people bought early and were next to someone who paid one-third the price. That got around.”

That kind of sticker shock has conditioned fans to wait it out. Instead of pre-ordering months ahead of time, fans are now waiting until the eleventh hour, hoping for price drops—sometimes scoring the exact same seats for thousands less.

And that’s where things could start to backfire. If fans don’t feel pressure to buy early, or see no value in doing so, WWE could eventually see arenas that don’t fill at all. Meltzer didn’t call out any specific shows by name, but stressed that this growing pattern is real and concerning.

This comes at a time when WWE is charging its highest-ever prices for premium experiences. WrestleMania 42’s front row seats? Reportedly $70,000 for the full weekend. Even Rows 2 and 3 will cost fans between $35,000 and $50,000. As of now, it looks like fans may be checking their wallets before rushing to grab those seats.

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