WWE Sale to Saudi Arabia Allegedly Being Discussed Backstage

Could WWE be sold to Saudi Arabia? According to Jonathan Coachman, that’s no longer just fan speculation—it’s an active conversation behind the scenes.

Speaking on the Coach and Bro Show, Coachman claimed that WWE potentially selling to Saudi Arabia is now being discussed backstage. And it all ties back to WWE’s ongoing relationship with the Kingdom, which began in 2018 with a ten-year strategic partnership. Coachman started with a tease:

“Is this where I tell you another thing that happened in the last 24 hours? I get a call, and I’ve been told that our narrative that we’ve been preaching for six months to a year has started to become a topic of conversation… It’s not only becoming a topic that you and I talk about, but it’s actually being talked about backstage in the WWE. Does that surprise you?”

Coach explained that Saudi Arabia hosting the 2026 Royal Rumble is being viewed internally as a test—one that will likely set the stage for something much bigger.

“The whole purpose for having the Royal Rumble events in Saudi Arabia in January—which is now this month—is a test. A test to see how Saudi Arabia addresses and holds PLEs… And then, in 15 months, when WrestleMania goes to the same country, that would be the ideal time.”

He also pointed to financial incentives, calling the potential sale to Saudi Arabia “the play from day one.” He referenced the massive earnings performers make in the Kingdom and the country’s recent multi-billion-dollar media acquisitions.

“Why wouldn’t you? Everybody—whether it’s boxers, MMA guys, whatever, comedians—they’re going to Saudi Arabia because the amount of money they can make in one day is what they would make in six months touring the United States.”

And just how much could the Kingdom shell out for WWE? Coachman believes WWE could be sold for somewhere between $15 to 20 billion.

“I think 15 billion is the number… I think 15 to 20 billion would make everybody whole, and that would be a drop in the bucket for whatever fund they’re taking that money out of.”

With the Royal Rumble set to take place in Saudi Arabia this month and WrestleMania 43 headed there in 2027, the groundwork seems more than coincidental. If Coachman’s sources are accurate, WWE could be headed for its biggest ownership change yet—and it might be sooner than most expected.

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